When you think of internet marketing, do you see it as one more thing you must work at, in order to promote your business? If so, then you have a narrow view of the subject. It is so much more than that and it can be personalized so that it works for you. Read on to find out how. When you contact potential or existing customers via email, include a signature in the email. This form of marketing is basically the same as a business card. It should tell them what, where and who about your business thereby giving them a course of action to follow when they have been enticed by your email. When you are marketing on the Internet, make sure that you remove the doubts that people have about doing business online. Try to secure customers by leveraging off of the trust and honesty that you will instill in your business. This will help your clients become more comfortable with purchasing your product. To upgrade your visibility and get the word out about your business, create a Facebook page. Facebook is a worldwide phenomenon, and a tool that you must incorporate to maximize potential. Create a detailed page about what you can offer to your client, which can be visible to over 750 million different people. Make sure to utilize videos for a product or service demonstration. These days, there is an expectation from consumers that they will be able to see the product in action. Making ‘how it works’ videos contributes to building trust with potential buyers, helping them move one step closer to buying your product. Build a sitemap that links to every part of your website. Update the sitemap every time something changes on the site. A search engine will frequently check these maps to see what has been newly added. This brings more traffic to your webpage because search engines will be able to easily crawl through your site and add you to their results. Remember that patience is a virtue. No website started with a million hits a day, unless there was major marketing going on beforehand. Be use and patient tried and true tactics to increase your customer base gradually. If a large number of people join at once, it will be easier on both you and the reader, since you may be overwhelmed. Always have some kind of special to encourage larger orders. For instance, offer savings of 10% on orders over $20 and 20% on orders over $100. Free or expedited shipping for orders of a certain size is always appreciated, or you could have a special such as buy one and get the second for half price. If you want to hold your reader’s attention, try to refrain from including music on your site. When you are running a business, you will want to keep things as professional as possible. Music will shift your customer’s focus, and may hurt your online sales over the course of the year. To make sure you choose the right sites to exchange links with, take a look at the cache date of the page your link will appear on. The cache date shows the last time Google visited the page. You can check the cache date by typing “cache: URL” into Google, and replacing the URL with a link to the page your site will be appearing on. You probably won’t benefit much from the link exchange if Google hasn’t checked the page in a long time. After reading through all of that, do you still see internet marketing in the same way? Do you now see that it is so much more and that they are very simple things that you can add promote your business? There is work involved, but you decide on how much to put into it.