An area of internet marketing which a small seller can easily participate in is the sale of used books. There are numerous markets–Amazon.com being the largest–which are easy to access. You may have some textbooks left over from college, or other books you no longer want to keep. Try using multiple domains with your website. If your site covers multiple topics since search results generally preview one or two pages from your domain, this is especially helpful. This way can ensure that you can be found and that you attract more traffic. This can also help you get more listings via directories. Try to stay current with your webpage and the market for the items you have on it. You want to make sure you are periodically updating your webpage with new content and deals that people can see. You can’t expect to just make a new webpage and never update it, make sure you know you are going to have the time in the future to keep up with your webpage and it’s content. To get people interested in different products, you can have an advertisement for another product on the ‘thank you’ page that they see after buying something. Or you can include a free trial offer for a new product when they buy something. Make sure the product that you are pushing is related to what they are buying. Take a critical look at your website and if you can’t hire someone else to review it for you. We all think our creations are beautiful, but sometimes we can’t see what everyone else sees. Do not consider your site a stagnant thing, it should always be changing and improving. When you begin to enter the world of internet marketing, it is important that you keep your personal integrity. If you enter the world of spam, trickery, and deceit, you will never win. You will never be able to succeed if your customers can tell that you are not genuine. Keep the background on your site very light and manageable. The darker the background on the site, the harder it will be for your visitors to view your products. Also, a dark background can create a morose and gloomy atmosphere, which could alter a customer’s mood when they visit your site. Internet marketing can be a very cost effective way of advertising. Television and radio advertisements can cost thousands of dollars for mere seconds, and although this method of advertisement reaches a broad audience, it can be expensive. For a fraction of the cost, even though marketing on-line also reaches a broad audience. Set a clear goal for yourself. Make sure you know exactly what it is you are trying to accomplish with your Internet marketing. Make sure your goal is specific and, most importantly, attainable. Focus on one thing at a time. Having goals that are too difficult and broad to accomplish will only serve to discourage you. When you’re designing your emails, make sure you test them out. Make free accounts on sites like Gmail, Yahoo, AOL and Hotmail etc. and send the email to those accounts and see what it looks like before you send it out to the customers. If anything comes up screwy and fix it before your customers see the problems, this will let you see. Now you see how easy it is to enter the used book market. You have checked your books against those already listed on two or three markets. You have narrowed your list to books you can charge enough for to make it worthwhile. Now you are ready to start your business.